Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective

Forecasting Consumer Spending from Purchase Intentions Expressed on Social Media

Consumer spending is a vital macroeconomic indicator. In this paper we present a novel method for predicting future consumer spending from social media data. In contrast to previous work that largely relied on sentiment analysis, the proposed method models consumer spending from purchase intentions found on social media. Our experiments with time series analysis models and machine-learning regr...

Corpus for Customer Purchase Behavior Prediction in Social Media

Many people post about their daily life on social media. These posts may include information about the purchase activity of people, and insights useful to companies can be derived from them: e.g. profile information of a user who mentioned something about their product. As a further advanced analysis, we consider extracting users who are likely to buy a product from the set of users who mention...

Awareness, Interest, and Purchase: The Effects of User- and Marketer-Generated Content on Purchase Decision Processes

Companies use Facebook fan pages to promote their products or services. Recent research shows that user(UGC) and marketer-generated content (MGC) created on fan pages affect online sales. But it is still unclear how exactly they affect consumers during their purchase process. We analyze field data from a large German e-tailer to investigate the effects of UGC and MGC in a multi-stage model of p...

Stated Choice Analysis of Conditional Purchase and Information Cue Effects in Online Group Purchase

Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity

Two field studies investigate the importance of social presence (real and imagined) and famiiiarity whti the purchase act in producing embarrassment in the context ot an embarrassing product purchase. The results indicate tbat awareness of a social presence during purchase selection and commitment, whether real or imagined, is a motivating factor in creating embarrassmenl for the consumer. Furt...